In development · Early access open

Your whole academy.One lane.

LQ is the Arabic-first platform built to run sports academies end to end: scheduling, attendance, payments, athlete progress and the numbers behind your business. Built in Egypt, for academies across the region.

Become a founding academy See pricing

14-day free trial on every plan when we launch. No card needed to join the list.

Academy overview

This month

All branches

Active athletes

412

Retention

91%

Capacity used

78%

Revenue per coach

Coach A

Coach B

Coach C

Coach D

Coach E

6 athletes in Tuesday Level 2 may not renew

They have missed 3+ sessions this month. Send their parents a check-in?

Design preview with illustrative data. The product is in development.

The reality

Too many academies still run on WhatsApp groups, paper and spreadsheets.

Owners spend their evenings chasing payments and fixing schedules instead of growing the academy. The tools that exist are usually English-only, generic, and blind to how academies in our region actually work.

Attendance on paper

Coaches tick names on a sheet, and nobody sees who is quietly dropping off until they stop coming.

Payments chased by hand

Transfers, cash and screenshots in chat. Renewals slip and revenue leaks without anyone noticing.

Decisions on gut feel

Which coach, program or time slot actually makes money? Without clear numbers, it is guesswork.

Why LQ

Five things that make LQ different.

Arabic first

A full Arabic interface with proper right-to-left layout, designed in Arabic from day one. Not a translation added later.

Payments built in

Collect fees inside LQ with local payment methods and currencies: EGP, SAR, AED and OMR. No more chasing transfers outside the app.

Shaped to your model

Your terminology, levels, plans, packages, pricing and branding. LQ adapts to how your academy works, not the other way round.

A dashboard that thinks

Beyond basic stats: churn risk, revenue per coach and program, capacity and renewal forecasts, with clear recommendations in plain language.

An AI assistant on your team

Import your existing data, complete athlete profiles, send reminders and get quick answers about your academy, so admin takes minutes, not hours.

Starting with swimming academies. Built for every sport.

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Built by operators

Made by people who run an academy every day.

LQ was born inside Liquid Lane Swimming Academy, with 500+ swimmers and 50+ coaches across Cairo and Muscat. Liquid Lane will be our first pilot academy, so every feature is shaped by real classes, real parents and real payments.

Anas Nezar

Co-founder, business and product. Founder and head coach of Liquid Lane, ASCA Level 5 coach, mechatronics engineer.

Omar Yousef

Co-founder and CTO.

Be one of our founding academies.

Get first access, help shape the product, and lock in founding academy benefits. We will reach out personally.

Join early access See pricing